Role: Marketing/Creative Direction
2019–Present
As a co-founder of Aprch Beverage Co., I spearheaded the conceptualization and development of the brand, shaping its identity and core values. My responsibilities encompassed strategic collaboration across all areas of the business—working closely with content creators, designers, production, sales, and distribution teams to craft a compelling brand narrative while driving market penetration and sales growth.
Through impactful marketing campaigns and strategic retailer partnerships, we successfully scaled Aprch from an idea to a recognized brand now distributed in over 2,000 retailers across multiple states. Additionally, our direct-to-consumer (DTC) channel generates consistent five-figure monthly revenue in a highly unregulated market. This success reflects a blend of creative vision, strategic execution, and leadership while managing a multidisciplinary team across sales, production, and marketing to position Aprch as a key player in the CBD beverage industry.
Aprch™ (ap•proach) captures the spirit of adventure, art, music, integrity, health, and the great outdoors, embodying the essence of a wellness-focused CBD beverage brand.
